Frequently Asked Questions
With Sex Therapist & Mens Sex Coach Sian Johnson

What does a men’s sex coach actually do?
A men’s sex coach helps men build confidence, deepen connection, and experience more pleasure and satisfaction in their sex lives. Unlike traditional therapy, sex coaching is forward-focused, it’s about where you want to go, not just where you’ve been.

As a men’s sex coach, I support clients who want to overcome performance anxiety, premature ejaculation, low desire, porn-related issues, or difficulties maintaining intimacy in long-term relationships. Together, we explore mindset, body awareness, and communication so you can show up as your most confident and connected self, both in and out of the bedroom.

You don’t need to be “broken” to work with a sex coach. Many men simply want to feel more relaxed, connected, and passionate. Coaching provides the tools, techniques, and safe space to explore your sexuality without shame or judgment.

Through structured sessions, guided practices, and open conversation, you’ll gain practical strategies for emotional regulation, pleasure expansion, and sexual fulfilment.

Learn More about my Sex Coaching Services

Understanding Sex Therapy

Sex therapy is a form of talk therapy that helps individuals and couples address emotional, psychological, and relational issues surrounding sex and intimacy. It’s designed to create a safe, supportive space to explore what’s not working in your sexual or emotional life, and help you move toward deeper connection, confidence, and pleasure.

Sex therapy might focus on:

• Low sexual desire or mismatched libido
• Performance anxiety or erectile difficulties
• Difficulty reaching orgasm
• Pain during sex
• The impact of trauma or shame on intimacy
• Communication and trust issues in relationships

Unlike general counselling, sex therapy specifically focuses on the intersection of mind, body, and sexuality. As a qualified sex therapist and coach, I integrate evidence-based techniques with compassionate, shame-free support — helping you understand your patterns and rebuild confidence at your own pace.

Whether you’re healing from past experiences or simply wanting to rediscover pleasure and connection, sex therapy offers a path toward emotional and sexual wellbeing.

Learn more about my Sex Therapy Services and how we can work together to create the fulfilling, authentic sex life you deserve.

The difference between a sex coach and a sex therapist
A sex coach focuses on education, communication, and action, helping you apply insights to real-life experiences. Sex therapy (which I also offer) goes deeper into emotional or psychological blocks that affect sexual wellbeing.

If you’re ready to feel more confident, connected, and in control of your pleasure, learn more about my Sex Coaching Services.

I cover all aspects of sexual dissatisfaction which may include:

• Delayed ejaculation or retarded ejaculation
• Sexual inexperience or mature virginity
• Premature ejaculation and wanting more ejaculation choice
• Erectile dysfunction
• Functional or unsatisfying masturbation
• Fear of intimacy
• Body image issues and penis size
• Unsatisfying use of porn and fantasy
• Premature ejaculation
• Difficulties with low libido and arousal
• Healing sexual or relationship trauma
• Recovery from a difficult relationship or preparing to be in a new relationship
• And more

Sexual Surrogate Partner Therapy is a unique, hands-on form of sex therapy. It was created in the 1970s by US based sexologists Masters and Johnson (no relation to me sadly). They believed that people could learn about sexual intimacy only by experiencing it with another person and so they developed specific techniques and guidelines to offer this professionally and safely. Trained surrogate partners work with clients around physical and emotional issues that requires the involvement of a partner. In addition to work around sexual dysfunctions, confidence and inexperience, the surrogacy that I offer as part of the Sexual Empowerment Programme Platinum Level enables clients to:

Delve deeper into the realms of intimacy, connection and sexuality

Learn more about sex and intimacy

Practice ejaculation choice

Build sexual experience and techniques

Experience something new

Understand their own body, especially in relation to another body

Build skills, understanding or hone techniques

Feel physically and emotionally close in a safer and more supported environment

The concept that you can make a conscious choice about when to ejaculate or whether you want to ejaculate at all. It requires an excellent awareness of and connection with the sensations in your body, often this requires some element of training, or retraining, the same dedication as if you were learning any other new skill such as learning to drive or play a musical instrument. It requires a fine balance of conscious and unconscious activity and in the same way that a flute can play a beautiful tune, a man aware of his body to this extent can make intimacy truly beautiful.
Discover how I support men to have more choice around ejaculation through the Sexual Empowerment Programme.

Erectile dysfunction is often shortened to ED and is a rather clinical name given to a condition where a man struggles to get or maintain an erection. There are a number of well-known causes for this including prostate problems, circulatory problems, medication, low libido, blocks to pleasure, low self-esteem, lack of confidence, anxiety, porn or fantasy dependence, and aging. Medical practitioners often write prescriptions to enable sustainable erections, however these don’t work for everyone and can induce side effects. When we work sensitively with the body and begin to notice what the body (rather than the mind) wants to experience in each moment, some men can experience a full recovery of function. For other men, a degree of acceptance may be required. Either way, erotic pleasure can be gained from exploring soft cock options and re-framing how you view and partake in intimacy as a whole.

Discover how I support men to have more choice around ejaculation and other sexual disatisfactions through the The Advantage and The Sexual Empowerment Programme

The concept of Embodiment, or to Embody something, is the idea that it’s not just the mind that holds and stores your memories and experiences. Our life experiences are also held or stored in the body. This kind of holding can be of emotions, thoughts, beliefs, trauma, memories and responses to sensations and emotions.

One example of embodiment would be where a negative or limiting belief around body shape or genital attributes such as penis size or shape, can be based on an expectation of how your body ‘should’ be. This belief could show up – or be embodied – in you by not wanting to look at your body, or enjoy it other than perhaps functional masturbation or not wanting to share your body with anyone else. In this example you would be embodying the ‘not good enough’ of your body and might manifest in behaviours such as hiding your body, wearing baggier clothes, experiencing fear/anxiety, fear of intimacy and avoiding sex all together, which in turn can also lead to a lack of pleasure and sometimes sexual dysfunction.

Working with me, we will gently explore what kind experiences you want to embody instead, and we will explore the alternatives that feel right for you. This process will challenge your current embodiment (e.g. fear, avoidance, dysfunction) and can bring about a new embodiment of the qualities and skills you want to live to (e.g. joy, pleasure, better sex)

The process is one of challenging the conditioning and expectations that no longer work for you and beginning to experience your world through a deeper connection with and honouring of you and your body wants and needs.